B93 x Jon Pilkington Limited Edition Kit 23/24

11.23

For the 2023/24 season, Jon collaborated with B93 on the design of the club’s Limited Edition official football shirt. The project combined B93’s visual identity and club heritage with Pilkington’s artistic approach, resulting in a contemporary interpretation of the traditional match kit for the 23/24 campaign.

B.93 X Jon Pilkington

“The work for the collaboration is a nod to the clubs history & forward thinking attitude of what a football club could be whilst also honouring the clubs roots.

Østerbro stadion is a big reference point for the artwork. Ernst Moritz Geyger’s ‘the archer’ is referenced as a centre point for the graphic.

It was about translating these grand historic static figures in to something that is much more temporal but will also play a part in the clubs future and way of thinking.
B.93 has such an important past but it is re challenging those traditional roles of a football club whilst being encased in such a historic environment.”

Creative Direction: Narrow
Photographer: Marcus B. Trappaud
Styling Assistant: Jun K. Andersen / Narrow
Producer: Narrow Creative